‘We have just redesigned our company’s logo. We have changed our colour to a vibrant one and re-branded all our official stationery’. These are some of the common activities business managers engage when they are talking about branding. Branding is much more than that! Branding has become one of the misunderstood concepts in marketing communications. The word branding has…
The meaning of specific colour depends on your cultural background, and the country you are from. For example, in most West African countries and some parts of Europe white is considered the colour of purity and that is why it is such a popular wedding colour. Whereas, in Asia especially China, white is considered the colour of death and…
Many businesses have failed and will continue to fail as long as business owners and managers keep doing stupid things. Any new idea, training or innovation that teaches you to ignore tested and trusted universal rules is simply telling you to reinvent the wheel. And the question is; can you reinvent the wheel? For instance, ‘the customer is king’…
